Kalicube Tuesdays with Mark Traphagen and Jason Barnard: Insight Platforms Vs SEO Data platforms

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Mark Traphagen talks with Jason Barnard about SEO platforms. What you’ll learn from Mark Traphagen 00:00 Mark Traphagen with Jason Barnard 01:05 Mark ...

Дата загрузки:2021-03-29T21:15:08+0000

Издатель
Mark Traphagen talks with Jason Barnard about SEO platforms.

What you’ll learn from Mark Traphagen
00:00 Mark Traphagen with Jason Barnard
01:05 Mark Traphagen’s Brand SERP
04:02 A rundown of Google’s SERP features (1200+)
07:06 Why did your featured snippet disappear from the SERP?
09:15 The difference between Insight Platforms vs SEO Data Platforms
14:13 A common problem with SaaS Platforms – providing big reports with few actionable insights
21:02 How analysis automation can free up more time for what really matters: Content creation
22:52 A SaaS platform success is measured by its client’s results rather than the amount of platform usage
24:46 Clients should be the judge of their own success
26:34 Using customer feedback as a valuable resource for any business
32:05 A simple system to turn data into practical tasks
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The original blurb
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How AI is differentiating SEO Data platforms from Insight Platforms. Ten years ago SEOs had very limited data. Today the availability of data is overwhelming, yet SEO hasn’t become any easier.
We assumed more data would make decisions easier. The opposite happened.

Difficulty #1: How do you find and determine the most useful data from the sea of metrics?
Difficulty #2: How do you move from useful data to effective actions, and reduce the time from data to insights to actions?

The problem is especially keen for larger sites, which must do all of the above at scale, figuring out which data, - insights - actions paths will lead to the biggest returns in the shortest times, rinse and repeat ad infinitum.

The solution: employing advanced AI informed by decades of SEO experience and testing to integrate all relevant data and surface prioritized actionable insights. This is the future of SEO automation. I can share multiple examples of how we’re innovating in this direction, as well as general trends in the SEO tools industry.

Organised by Kalicube in partnership with Wordlift

Official Site: https://kalicube.pro/kalicube-tuesdays/kalicube-tuesdays-with-mark-traphagen/

Get your free ticket: https://www.eventbrite.com/e/kalicube-tuesdays-with-mark-traphagen-and-jason-barnard-tickets-141643707141
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