Kalicube Tuesdays with Mike Blumenthal and Jason Barnard: How Review Attributes Work in Local SEO

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Издатель Feb 6, 2021

Mike Blumenthal talks with Jason Barnard about review attributes.

What you’ll learn
00:00 Mike Blumenthal and Jason Barnard
00:43 The argument for Google being your homepage
01:52 GatherUp's Knowledge Panel
07:05 What are Review Attributes?
12:26 Google Attributes focus on service-based industries
15:54 In what industries are Google Attributes currently appearing?
19:31 Could this new feature put the fear of Google into businesses?
21:18 Google Maps as the bleeding edge for the Knowledge Graph
23:58 How the information about reviews extracted by Google influences local search results
26:08 How to encourage your customers to provide specific review content
28:52 Is there a direct effect in a Brand's local search performance from a great attribute rating?
30:17 The how-to of getting and leveraging first and third party reviews
34:58 Could we say that Google homepage is Google’s reflection of the world’s opinion of you?
38:25 How to get clients to give reviews on the different platforms
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The original blurb
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Review Attributes – The Biggest Change to Reviews in a Decade
Google Review Attributes are a feature that allows consumers to leave a “critical” or “positive” quality rating with their reviews in a few short clicks. This is available to almost all service based businesses and is the biggest change to Google reviews in 8 years!

Google review attributes are available in Display and Maps, but once published in a review you can only see them in Search. Do not confuse these with Place Topics, which are machine learning/artificial intelligence assessment of the critical themes in reviews; which often retrieve/generate irrelevant categories.

There are variations of attribute choices available by industry and the combinations will always include 1&2 :

- Quality,
- Professional,
- Value,
- Responsive,
- On Time,
- Reliable,
- Clean,
- Communication

Next three questions:
what does this mean for Google results, user perception and local SEO strategy?

Organised by Kalicube in partnership with Wordlift

Official site https://kalicube.pro/kalicube-tuesdays/kalicube-tuesdays-with-mike-blumenthal/

Book your place (free) https://www.eventbrite.com/e/kalicube-tuesdays-with-mike-blumenthal-and-jason-barnard-tickets-132807002319