Weekly SEO with Diana Richardson – 30 April

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This Friday's Weekly SEO returns with another brilliant guest speaker! In this live stream, we invited Diana Richardson (Semrush) as a guest speaker. ...

Дата загрузки:2021-05-01T21:55:10+0000

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This Friday's Weekly SEO returns with another brilliant guest speaker!

In this live stream, we invited Diana Richardson (Semrush) as a guest speaker. She came to cover how to go beyond the standards to take advantage of SERP features.

So, let's take a look at what we all are going to talk about in this SEO weekly show:

Timestamps from Diana Richardson – https://twitter.com/DianaRich013
0:00 – Introduction to the Weekly SEO
03:01 – Who is Diana Richardson?
04:49 – Who is the SEO team behind the Weekly SEO show?
5:38 – What we are going to cover in this session?
6:40 – Going Beyond the Standard SERP
7:13 – SERP Features = everything on the SERP that’s NOT an organic listing
7:41 – Research keywords triggering SERP Features
8:47 – Featured Snippet - Choose Long-tail Keywords
10:47 – Featured Snippet Target & Answer Questions
11:45 – Featured Snippet - Formatting: paragraph, list, table, and video.
12:42 – People Also Ask (PPA) - Target Long-tail Keywords
13:32 – People Also Ask (PPA) - Answer the questions
14:27 – Local Pack - Optimize content for local search
15:58 – Local Pack - Local Directories
16:17 – Google My Business - Fill in ALL information
17:30 – How Small Businesses Can Get Knowledge Panel on the SERP?
19:40 – People Also Ask is Created by Users or by AI?
21:31 – Site Links - Sitemap.xml
23:26 – Question & Answer

Timestamps from Roman Adamita – https://twitter.com/AdamitaRoman​
31:27 – What shouldn’t you do in e-commerce that can hurt your SEO & Conversions?
31:51 – You have a bunch of products, but are you aware which ones aren’t sold?
32:47 – The best place to hide a dead body is Page 2 of Google search results
33:56 – It’s best to have more clear URLs.
35:02 – Optimizing for Web Search is not the only thing that matters.

Timestamps from Busra Cildas – https://twitter.com/BusraCildas​
37:58 – Duplicate Meta Data and Content
43:16 – Using Product Descriptions from Manufacturers
48:42 – Endless URL Parameters Eating Your Crawl Budget
1:14:21 – Enrich Your Content

Timestamps from Adem Yildiz – https://twitter.com/ademyildizme​
50:54 - Don't Ignore Category Pages
54:53 - How Core Web Vitals deal with E-Commerce
59:51 - Unnecessary Store Pages
1:02:01 - Final

The deck: https://docs.google.com/presentation/d/1hxdN0K-s1WBQ-lAnmE-Iew3-PganpEdVk-kImq3frEM/edit?usp=sharing

If you want to know more details about the Weekly SEO series and you would like to subscribe to the weekly newsletter (which will come every Monday), then you can visit this page: https://www.boostroas.com/weekly-seo-live-stream/
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